Why I Wrote My First Book In 10 Days

Friends. Family. Strangers. People have been telling me for years that I should write a book. Years! Not even on any particular topic either, just that because they felt I was articulate and talked so much, that I needed to put it all in a place they could refer to easily. A place that would make it more shareable for them. And something I could autograph for them in case I ever made it big and that signature made the book triple in value.

I promised them that I would write one, at some point in my life, but for the last 10 years, I just never got around to it. Too many commitments. Too many interests. Too many other things I wanted to do first as juice for the book’s contents. Too many excuses, I guess. Not even realizing that during that time, I had already amassed so many experiences, each one worthy of it’s own book.

Though it wasn’t until December 2016 when I said to myself, “you know what, I’m gonna finally write a damn book next month!” In surmising that the time would never be perfect for me to sit down and put one together due to just being way too Type A, the only way it was going to happen was for me to simply commit, show up, and dive in. No reservations. Once I did, I became possessed.

This book began writing itself. It told me that it would be 10 chapters in length, that I’d go on a 10-day journey of giving it life, that it would be centered around 10 principles. I was chosen as its vessel and just needed to unveil what already existed behind those dreadful blank white sheets. That’s what creativity is to me anyway; not making something, but uncovering something.

Anyway, the adventure had to be a short one, since I had to hack my schedule to make time that I definitely didn’t have to write it. Thus, it needed to be based around a subject I knew quite a bit about, so I wouldn’t have to research it too much. Something I myself would read, made for people I am like. And so, The Bulletproof Hustler: Fuel Your Purpose. Master Your Craft. Unleash Your Superpowers. was born. And as of this past Thursday, this 50-something pager was released onto the world at large.

I wrote it, edited it, designed it and pre-published it in 10 days. Opted not to have it edited by a professional. Opted not to hire someone to design the cover. Opted not to shop it to publishers. I wanted to get this book out asap, to show people it could be done and that we don’t need to wait for the ideal circumstances to do anything.

Logic said it was better to do it that way with this book particularly, rather than never publish it since I’d never find it perfect and constantly question it anyway. Then I’d never release it, because I couldn’t pony up the cash to market it properly, to go on a big book tour, etc. Always something right? It’d never come out! So I did the opposite: I wrote it with no compromises and published it using the world’s most frugal marketing campaign; no marketing campaign.

If I could achieve this goal of writing a book on any topic within a 10-day time frame, that to me, was a success in and of itself. Whether the book was actually any good was the second barometer, which naturally isn’t for me to say. Though, if I gave some of my colleagues the book for free and they found it valuable and entertaining, I’d be happy with just that as the secondary, yet ultimate success.

Look, anybody that creates something and attempts to sell it would love nothing more than for it to be critically and commercially revered. Don’t let anyone tell you different. But as artists, that can never be the highest goal. The intent is to share something we’ve given our best sho att and hope it serves someone else better than it serves us. If that’s one person or one million people, it doesn’t change what we set out to do.

I may never be an awesome author, maybe I’ll just be a mildly interesting part-time writer with occasionally cool stuff. But the exercise was something I needed to prove to myself for myself and others. And now with that out of the way, I can tackle the next monumental challenge: getting it in the hands of all those trouble-makers I’m passionate about. Exciting!

So that’s why I wrote a book. In 10 days. Psychologically, it’s taken me 32 years to write it though. And yeah, I sure as hell hope people out there care. But if they don’t, oh well, I’ve still got those 10 grueling days which no one can take away. It was a quite a thrilling ride. Where we go from here, who knows?